Clarifies the right of publicity including the definitions of who and what qualifies as a digital replica; provides guidance as to digital replicas that do not violate an individual or deceased individual's right to publicity; expands the statute of limitations for an action brought for violating an individual's right to publicity.

This New York bill clarifies the state's right-of-publicity law, defining what qualifies as a 'digital replica' and providing guidance on permissible uses that do not violate a living or deceased individual's publicity rights, while also extending the statute of limitations for such claims. It addresses AI-generated likenesses of real people.