HB4544Illinois2025 sessionIntroduced
ALGORITHMIC PRICING
Consumer protection & disclosureAlgorithmic discrimination & biasData privacy & training dataCriminal justice & policingInsurance & financial servicesLiability & private right of action
Plain-language summary
Creates Illinois' Preventing Algorithmic Pricing Discrimination Act, requiring businesses that advertise a personalized price set by an algorithm using an individual's personal data to disclose that the price was algorithmically set, and banning certain uses of algorithmic pricing. Exempts licensed insurers and financial-services firms, and lets the Attorney General seek injunctions and civil penalties of up to $1,000 per violation.
Summary generated by AI from the official bill text — may contain errors.
History
Jan 22, 2026
HFiled with the Clerk by Rep. Eva-Dina Delgado
Jan 30, 2026
HFirst Reading
Jan 30, 2026
HReferred to Rules Committee
Feb 18, 2026
HAdded Co-Sponsor Rep. Michael Crawford
Progress
IntroducedJan 22, 2026
Engrossed
Enrolled
Passed
Signed into law
Sponsors
ED
Rep. Eva Dina Delgado (D)Prime sponsor
MC
Rep. Michael Crawford (D)
Sources
Always verify against the official source. Summaries are AI-generated and may contain errors.