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Illinois · HB4544 · 2025 session

ALGORITHMIC PRICING

IntroducedAdded Co-Sponsor Rep. Michael Crawford · Feb 18, 2026

In plain language

Creates Illinois' Preventing Algorithmic Pricing Discrimination Act, requiring businesses that advertise a personalized price set by an algorithm using an individual's personal data to disclose that the price was algorithmically set, and banning certain uses of algorithmic pricing. Exempts licensed insurers and financial-services firms, and lets the Attorney General seek injunctions and civil penalties of up to $1,000 per violation.

Summary generated by AI from the official bill text — may contain errors. Read the official text ↗ (opens in new tab)

Legislative history

4 actions · newest first
  1. Feb 18, 2026HouseAdded Co-Sponsor Rep. Michael Crawford
  2. Jan 30, 2026HouseReferred to Rules Committee
  3. Jan 30, 2026HouseFirst Reading
  4. Jan 22, 2026HouseFiled with the Clerk by Rep. Eva-Dina Delgado