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Iowa · SF2278 · 2025 session

A bill for an act prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties.

IntroducedSubcommittee: Driscoll, Bisignano, and Zumbach. S.J. 279 · Feb 12, 2026

In plain language

Prohibits personalized algorithmic pricing and surveillance-based pricing at certain food retail establishments, with civil penalties for violations. The measure targets retailers' use of automated pricing systems tied to customer surveillance data.

Summary generated by AI from the official bill text — may contain errors. Read the official text ↗ (opens in new tab)

Legislative history

2 actions · newest first
  1. Feb 12, 2026SenateSubcommittee: Driscoll, Bisignano, and Zumbach. S.J. 279.
  2. Feb 11, 2026SenateIntroduced, referred to Commerce. S.J. 251.