Prohibits personalized algorithmic pricing and surveillance-based pricing by certain retailers in online commerce.

Prohibits retailers from using personalized algorithmic pricing or surveillance-based pricing methods in online commerce. The measure targets pricing systems that adjust prices for individual consumers based on collected personal data. It applies to certain online retail sellers operating in New Jersey.

Summary generated by AI from the official bill text — may contain errors. Read the official text ↗ (opens in new tab)